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Service
Brand Identity
Intro
During my summer as GBG’s design intern, the company was going through its biggest rebrand since its founding in 2003. Central to the new strategy was its proprietary AI model, CALLE, who used client specific training data to improve content creation. I was tasked with creating a visual representation of CALLE that communicated its friendliness and helpful nature.
Year
2024
CALLE appears across the GBG website, bringing personality and color to an otherwise minimalist aesthetic.
CALLE’s balance between abstraction and realism allows him to symbolize complex ideas without removing users from the cohesive visual experience the website creates.
His expressive face and body are easy to animate, so CALLE can emote, gesture, and interact with props to communicate a wide range of activities.
Account-based marketing. “Tapping” sales prospects through multiple channels: email, direct messaging, and website.
Content marketing. Writing engaging content.
Messaging and positioning. Clarifying your unique selling proposition.
Careers page. Fostering personal and professional growth.
Credits
This project was a collaborative effort among the team at GBG and couldn’t have come to life without the creative direction of Steph Cummings and Ashley Geringer.
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contact©2024 Noah Scott Braun
