Service
Brand Illustration, Motion Graphics
Intro
CALLE, GBG's proprietary AI model, was central to their new strategy. I was charged with creating a visual representation of CALLE that communicated his friendliness and helpful nature while maintaining the professional tone of the rebrand.
Year
2024
CALLE appears across the GBG website, bringing personality and color to an otherwise minimalist aesthetic.
CALLE’s balance between abstraction and realism allows him to symbolize complex ideas without removing users from the cohesive visual experience the website creates.
His expressive face and body are easy to animate, so CALLE can emote, gesture, and interact with props to communicate a wide range of activities.
Account-based marketing. “Tapping” sales prospects through multiple channels: email, direct messaging, and website.
Content marketing. Writing engaging content.
Messaging and positioning. Clarifying your unique selling proposition.
Careers page. Fostering personal and professional growth.
Credits
This project was a collaborative effort among the team at GBG and couldn’t have come to life without the creative direction of Steph Cummings and Ashley Geringer.
©2025 Noah Scott Braun
