SUKU

SUKU’s aesthetic draws inspiration from the realm of Japanese art and design that values both simplicity and sustainability. This concept guided our design decisions—down to the bamboo caps.

Inspired by sea shells, we created a custom logotype aligned with SUKU’s vision of refined simplicity. We also introduced a vertical version to mirror Japanese writing conventions and fit better on taller bottles.

To ensure consistency across applications of the SUKU brand, we designed specific and beautiful brand guidelines to take the project into the future. There’s deep care and thought behind every decision, from the color palette to the typography.

On the packaging, we featured SUKU’s tagline, “Find calm in waves,” with a dynamic ink stroke and a brush typeface. We considered every detail, down to the typesetting of the ingredients list.

For our social media presence, we showcased an aesthetic more than a product. The black and white imagery gives these designs a subdued look while the blue brushstrokes add energy to the compositions.