SUKU’s aesthetic draws inspiration from the calming shapes of the ocean. We also emphasized sustainability in the packaging with materials like recyclable paper and bamboo.

The curved notches in sea shells guided a custom logotype design that aligned with SUKU’s vision of refined simplicity. We also introduced a vertical version to that fits nicely on tall bottles.

To ensure consistency across applications of the SUKU brand, we designed specific and beautiful brand guidelines to take the project into the future. There’s deep care and thought behind every decision, from the color palette to the typography.

On the packaging, we featured SUKU’s tagline, “Find calm in waves,” with a dynamic ink stroke and a brush typeface. We considered every detail, down to the typesetting of the ingredients list.

On our social media, we showcased an aesthetic more than a product. The minimal clothing and flowing fabrics add a sense of weightlessness to SUKU's visual language.